About Us



Boardertown is New Zealand's premiere skateboard, snowboard, apparel and footwear retailer.

Founded in 2004, Boardertown began as a single store in Howick, East Auckland selling skateboards, snowboards, apparel and footwear to the local community.  After 2 years operating in Howick, surviving multiple break-ins and a ram raid, Boardertown was relocated to Botany Town Centre in 2007.

Boardertown has won multiple awards including Small Business of the Year, Emerging Business of the Year & Excellence in Customer Service Delivery at the Manukau Business Awards.  

In 2013, Boardertown opened a second store at College Hill adjacent to the heart of skateboarding in Auckland, Victoria Park Skate park.  The opening of Boardertown College Hill saw Boardertown expand it's online store, further establishing it's place in the New Zealand skate and snow communities.

The business expanded to Queenstown in 2015, opening a store at Five Mile in Frankton.  The heart of Boardertown Queenstown is the instore skateboard bowl, built in conjunction with Converse.  The bowl is open to the public and provides the local skateboard community with a place to skate year round.

In November 2017, Boardertown opened a store a fourth store, in the Christchurch CBD.

We are proud to support skateboarding and snowboarding at a grass roots level, helping with the development of multiple skate parks around New Zealand, sponsoring skateboard and snowboard competitions and supporting our skateboard & snowboard teams.

Through a continued focus on community and customer service, Boardertown will continue to grow, contributing positively to those we come in contact with.