About Us

Welcome to Boardertown. New Zealand's premier skate, snow, streetwear and footwear retailer.

Boardertown has grown from modest roots as a local skate shop to lead the market in skate, snow and streetwear. Founded in East Auckland, the shop began as a small local skate/snow shop in Howick with a few skateboards, 6 snowboards and no shoes... In a few short years, the shop has grown to be one of the largest independent shops in the country. This growth has come through strong interaction with customers and a focus on serving the local community. For the past five years Boardertown has been involved in the North Island Secondary Schools Snowboard Competition, taking teams down, coaching them and ensuring development of the sport in the local community. Recently we have played an integral role in petitioning for, and the development of Barry Curtis Park Skate Park, New Zealand's biggest skate park.

In 2007, Boardertown was a top 3 finalist in the Top Shop competition in it's first year at Botany Town Centre.

In 2009 and 2010, Boardertown won the Manukau Small Business of the Year, as well as Excellence in Emerging Business Award at the Manukau Business Excellence Awards. This is recognition of the blood, sweat and tears we have put into the business over the past 5 years.

What sets us apart from other websites is that we support our local skate and snow scene. Part of every sale goes to sponsoring local skaters, snowboarders and to ensuring more skate parks are built. We continually invest into the local community because you are the future of our sports.

thanks for your support!

Dan & Tim